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PostPosted: Mon Nov 30, 2015 10:14 am    Post subject: India Has A Lot Of Diversity; It Can Provide A Good Examp... Reply with quote

India Has A Lot Of Diversity; It Can Provide A Good Example To Others By Protecting All Types Of Heritage: ICFT-UNESCO Team




By Doruvu Paul Jagan Babu (IAIJ Journalist – India)






Ms. Sharada Ramanathan, Mr. Philippe Queau (France), Mr. Charles Vallerand (Canada) at the ICFT-UNESCO Seminar on ‘Film and Cultural Diversity’, during the 46th International Film Festival of India (IFFI-2015), in Panaji, Goa on November 28, 2015. (Photo Courtesy: PIB)



ICFT-UNESCO Fellini award to be declared on November 30



Panaji, Goa (IAIJ): International Film Festival India (IFFI) 2015 in collaboration with the International Council for Film, Television and Audiovisual Communication (ICFT), Paris will present a special ICFT prize consisting of the UNESCO Fellini Medal, awarded to a film, which reflects the ideals promoted by the UNESCO.

Briefing about the award, Ms. Lola Poggi Goujon, Secretary General, ICFT underscored the important role of cinema in promoting intercultural dialogue, mutual understanding and peace.

Mr. Charles Vallerand, ‎General Secretary, International Federation of Coalitions for Cultural Diversity highlighted the contribution of film festivals such as IFFI towards promoting film culture, noting that market forces alone are inadequate in preserving and promoting our cultural heritage.

Mr. Philippe Queau, General Delegate, ICFT spoke of the need to preserve all types of cultural heritage. He observed that India has a very rich linguistic heritage and appealed that it may be preserved.

Ms. Sharada Ramanathan, a member of the international pool of experts at UNESCO appreciated the role of the international organization in promoting global cinematic heritage; speaking about the Fellini award, she noted that it is a strategically appropriate move for UNESCO to forge such partnerships in order to best tap into the changing tastes and preferences of global audiences.

Background:

Five films have been shortlisted from the official selection of IFFI following the recommendations of the Film Preview Committee constituted by the Directorate of the Film Festivals.

The broad guidelines for the selection of the films are:

• The film shall exhibit artistic excellence in screenplay, music, and filming technique.

• The film shall promote the common good, which is defined as a society in which persons and communities care for one another’s well-being.

• The film shall exhibit sensitivity to the human situation, promoting the dignity of all.

• The film shall cultivate a realistic hope of creative transformation.

• The film shall reflect the ideals of peace, love, tolerance, harmony, and friendship.

About the UNESCO Fellini Medal

When Italian film director Federico Fellini died in 1993, UNESCO’s Member States had just adopted a General Conference resolution calling for the safeguarding of the cinematographic heritage. An appeal was launched to the international community inviting governments, industry, and the public to participate in a campaign to keep the seventh art alive. Activities were also earmarked for UNESCO’s participation in the forthcoming cinema centenary celebrations in 1995.

The Fellini medal, first unveiled at the Cannes Film Festival in May 1995, therefore had a double significance: to honour the director’s tremendous contribution to film as an art form and to commemorate the centenary of the birth of cinema (1895-1995). The medal’s design of fragmented, interlocking images is the work of Italian painter Valerio Adami.

The obverse side features a profile of Fellini with his signature hat, facing the inscription 8 1/2, the title of one of the most famous films in the history of cinema. The reverse is inscribed Fellini (1920-1993) UNESCO. French sculptor Robert Michel created the model and the medal while the Paris Mint was designated to strike the medal.
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